Carina Holzapfel is the CEO and founding member of H2mc, a start-up for hydrogen heating systems. After the sudden death of her father and co-founder, she was faced with the challenge of developing an exit strategy for the company. With BOOSTLi’s LinkedIn Growth Autopilot, she was able to not only create high-quality content that engaged her network, but also expand her network.
This expanded network was especially valuable when she needed it most. It helped her find potential buyers and get support in legal matters, negotiations and other important areas.
Carina reports: ‘With BOOSTLi, we built a robust network upfront, which was crucial when I needed the support the most. The connections made through LinkedIn not only brought potential buyers into focus, but also provided invaluable support during negotiations. This was only possible thanks to the strong network we established with the help of BOOSTLi.’
Carina’s experience shows how important it is to invest in a strong network early on so that it is ready when you need it. This strategic use of LinkedIn helped her to successfully navigate a difficult time and sell the business in the best possible way.
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